Manthan, WAY's founder, smiling at home. Hair unstyled: fine, flat, a bit thin.

Hair wax, clay and pomade for men

Made for the hair most guys actually have.

Fine, flat, a bit thin. That's my hair in the photo, and every WAY formula was tried on it first.

First batch is a few hundred jars. The list gets them first. No spam.

Why WAY

  1. 01

    Made on everyday hair

    Every formula is tried on fine, flat, thinning hair first. Not on a model with thick hair that holds any style.

  2. 02

    Every ingredient, with its job

    The full list goes on the jar, with what each ingredient is there for, in plain words.

  3. 03

    No petroleum. No silicones. No parabens.

    The stuff I didn't know I'd been putting on my head for years.

The first three

All coming soon. The early list hears first.

Clay

Matte finish. Looks like you barely tried.

Wax

A little shine. Easy to redo midday.

Pomade

Sleek and neat, for the big days.

Why I started WAY

I started using wax to make my hair look better. A few years in, it looked worse without it than before I started.

I used hair wax for years. Ask me what was in it? No idea. Most of it was petroleum-based stuff I was putting on my head every morning.

So I started making my own, and tested every version on the hair I actually have.

Manthan, founder

Be first in line.

A few hundred jars in the first batch. One email when they're ready.

Get early access